FORD TEAMS UP
WITH MICROSOFT TO DELIVER SYNC;
Ford Motor Company will be launching this year a new factory-installed, in-car communications and entertainment system that is designed to change the way consumers use digital media portable music players and mobile phones in their vehicles.
The Ford-exclusive technology based on Microsoft Auto software, called Sync, provides consumers the convenience and flexibility to bring into their vehicle nearly any mobile phone or digital media player and operate it using voice commands or the vehicle’s steering wheel or radio controls.
Ford owners will not need to worry about whether their car or truck is compatible with the latest phone or music player that hits the market. Sync seamlessly integrates the vehicle with the popular portable electronic devices of today and is upgradeable to support the devices and services of tomorrow.
“Sync is what today’s generation and today’s drivers demand in connectivity,” says Derrick Kuzak, group vice president, product development, Ford Motor Company. “Not only does it offer hands-free phone operation and iPod® or MP3 player connectivity, it’s built on a software platform that is upgradeable and will allow us to offer new features by simply upgrading the software.”
Sync offers consumers two ways to bring electronic devices into their Ford and Lincoln vehicles and operate them seamlessly through voice commands or steering wheel controls:
The ability to upgrade Sync, control all portable electronic devices via voice commands, offer a USB port to connect storage devices and recharge electronics puts this technology well beyond technology available today – including Bluetooth, hands-free offerings or portable music device connections.
Sync is the right new technology at the right time for Ford and Lincoln vehicles.
Sync will debut this calendar year on the 2008 Ford Focus, Fusion, Taurus, Edge, Taurus X , Explorer and Sport Trac; and Lincoln MKX and MKZ. The technology will be on all Ford and Lincoln vehicles in the near future.
“Ford and Microsoft share a vision for a future where drivers are safely connected to the people, information and entertainment they care about while they are on the road,” said Bill Gates, Chairman, Microsoft Corporation. “Built on Microsoft Auto technology, Ford Sync delivers an in-car system that is an important step toward achieving this vision. Using software that bridges the automotive and consumer electronics industries, Sync will help revolutionize the driving experience by providing a simple system that intelligently connects mobile phones, music players, and more.”
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